Latest posts

  • Paul Pape: How Gamifying Business Makes Entrepreneurs Finally Get It

    What if the reason your clients can’t understand your process is that you’re explaining it wrong — not because they’re incapable, but because the format itself is the problem? Paul Pape, barkeep and game master at Gamify Business, converts business strategy into role-playing game mechanics — and in this episode, he makes a compelling case…

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  • Stop Trying to Please Everyone: Why Focus Wins

    Three founders — Paul Pape, Kate Hendrickson, and Bruce Ashford — explain why chasing every customer is the fastest way to reach no one, and how narrowing your focus turns casual buyers into superfans.

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  • Guests

    Unscripted Small Business Podcast Meet the Guests Every founder, operator, and expert who’s joined us to talk shop — the wins, the scars, and the strategies that actually worked. 38+ conversations and counting. Apply to Be a Guest → Have a story worth telling? We’re always looking for small business owners and experts with hard-won…

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  • Gamify Your Business – Free Ebook & Slide Deck

    If Your Business Feels Like You’re Losing, You Might Just Be Playing Without Rules Paul Pape has spent 20+ years as a freelance artist and fabricator — and 6 years on Twitch coaching creatives on how to build real businesses. When his clients kept getting stuck, he stopped using conventional frameworks and built something new:…

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  • Your Gamify Business Materials Are Ready

    Run Your Business Like a Campaign — Download Both Files Below The Gamify Business framework by Paul Pape — the ebook and the companion slide deck — are both ready for you. Download one or both. ⬇️ Download the Ebook (PDF) ⬇️ Download the Slide Deck (PPTX) Files open in a new tab — save…

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  • Home

    Unscripted Small Business Podcast Off the cuff, casual interviews with small business owners and founders and the consultants & coaches who have genuine insights to share into SMB marketing. Unscripted Business Insights Listen in to Jeremy Rivera, Zaneta Chuniq Inpower, and Daniel Hill as they speak with small business owners, founders, and marketers from across…

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