🎙️ Unscripted Small Business Podcast

From Code to Keys

Tatiana Zagorovski left 23 years in software development for St. Louis real estate — and is blunt about what the pivot actually cost.

▶ Listen to the Episode

Host Zaneta Chuniq Inpower sat down with Tatiana Zagorovski — “Miss Z,” because not everyone can pronounce it — the founder of Trio Realty Partners in St. Louis. She spent 23 years in software development before leaving corporate entirely for real estate, and the conversation is unusually candid about the tuition she paid along the way.

A $27 Course and a 25-Year Itch

Real estate had been a dream since she left her home country 25 years earlier. What finally triggered it was an ad that kept resurfacing in her social feed: five days of real estate training for $27. Low enough risk to be a no-brainer — and the moment she listened to it, she knew.

“Real estate has so many strategies and possibilities that anyone can find something in real estate.”
— Tatiana Zagorovski

From there she went deep into training programs, and eventually left the software career behind.

The Part Most People Won’t Tell You: Vetting Mentors

Tatiana volunteered the hard part without being asked, specifically so other people can have a smoother run at it. There are hundreds of real estate coaches and programs, and every one of them has a great pitch. She spent tens of thousands of dollars on mentorship before finding the groups that actually delivered — and she still pays those ones.

Her vetting process is refreshingly analog: start with local networking events. Every metro area has them; St. Louis has several a week. Go, find your crowd, find people you connect with, and interview them. When you start hearing good feedback about the same program from more than one person, that’s probably the one worth joining.

The Two Ways Beginners Fail

She named both failure modes, and they’re opposites.

“We try to chase every gold nugget we see. It’s every shiny object, we are going after this strategy, it sounds exciting. And we end up with trying to do everything and doing nothing.”
— Tatiana Zagorovski

The other extreme is trying to learn everything before doing anything, and never starting. Her prescription is narrow and practical: find one strategy that appeals to you, jump in and test it. If you don’t like it, switch. If you do, add the next tool to the box. Just don’t try to do it all at once.

She practices it. Trio Realty Partners does three things: buying houses, fix-and-flips, and selling on seller financing.

“There Is No One Solution to Fit It All”

When a seller reaches out, her first move is a detailed analysis of the seller’s situation rather than a pitch — understanding what the person actually needs before presenting options, usually more than one.

“There is no one solution to fit it all.”
— Tatiana Zagorovski

Sometimes the answer is that she can’t help, or that the seller would genuinely be better served by an experienced retail agent. She’s a licensed agent herself, but specializes in investing — which makes that referral cheap for her to make and valuable for the seller to receive.

There is no typical day. She’s bought several houses without seeing them in person because the deal required moving fast. She works with joint venture partners and a virtual assistant; her business partner takes the first phone conversation, and Tatiana handles deal analysis, creative offers, and meeting sellers at their properties. Her balance strategy, in an ideal week: two days driving, the rest from her home office. It doesn’t always work.

From the Episode: One of her best recent deals wasn’t really about the house. The seller was in pre-foreclosure, in poor health, and headed to Thailand for three months of mental health treatment. Tatiana and her JV partner helped her buy the tickets, put down the deposit on the facility, and drove her to the title company, the bank and the notary. “It’s not just straightforward transaction.”

The Cash-Offer Misconception

The most useful section for anyone considering selling a house this way. The assumption is that cash buyers always lowball. Tatiana’s response is that honest ones don’t, and that the offer should come with its reasoning attached — comparable market prices, cost of repairs, holding cost, and yes, the buyer’s profit, because “we are not a charity.”

Her argument for why the net can come out ahead of a traditional listing:

  • In a traditional sale the seller pays commissions — and while it’s now permitted not to offer them, it’s still effectively necessary to make the sale.
  • The seller usually pays their own closing costs; in a cash sale, the buyer covers closing and works with the title company.
  • Agents commonly recommend putting money into the house before listing, and the return isn’t guaranteed. Spending $20,000 in rehab does not reliably return $30,000. Sometimes it returns $10,000.

Add contractor scarcity and pricing, plus the extra time a non-professional takes to complete a renovation, and the holding costs compound. Her read on the market at the time of recording: nicely updated houses in desirable areas still move fast with multiple offers — five, not thirty — while everything else sits longer than it did a couple of years ago.

How to Vet a Cash Buyer

Her advice is concrete: make sure the buyer explains the price rather than pulling a number out of nowhere, and get at least two cash offers to compare. If you have a real estate agent or investor in your circle, ask them to run the numbers.

And her reason for insisting is personal. She was scammed out of six figures by someone who presented every credential imaginable — a member of her own expensive mentorship group, who with her husband ran a church.

“It breaks my heart when I hear their stories.”
— Tatiana Zagorovski

It didn’t stop her. She learned the lesson and kept going.

Finding Deals Is a Process. The Rest Is a Team.

Asked whether her ability to find the right property is a gift, Tatiana split the answer cleanly. Finding properties is a process anyone can learn — there are approaches for people with more time than money and for people with more money than time, and any marketing strategy works if you’re consistent about it.

What she brings personally is creativity, a master’s degree, and a background as a competitive chess player, which makes numbers, structure and deal-building come naturally. Her years in production support taught her to function in a crisis, which matters in a business with surprises in nearly every transaction.

But the analysis, the seller conversations and the construction knowledge all have to be learned — and even doing fix-and-flips, she hires a professional for a detailed estimate on every important deal.

“Real estate, it’s a people business, its relationship, its connections, and it’s relying on others on your team.”
— Tatiana Zagorovski

Who She Actually Serves

Two client types. Regular homeowners who need to sell fast or want a quick cash offer without multiple showings and a traditional listing process. And investors — people restructuring a portfolio out of single-family into multi-family, or the tired and retiring landlords ready to sell their rentals and get on with life. Both can be local or out of town; when they’re local, she meets them at the property, walks it, and photographs it herself.

The Legacy Goal

Of her three strategies, seller financing is the one she’s most passionate about, because it puts people into homes who can’t qualify for a traditional mortgage — and who sometimes can’t even qualify for a decent rental because of credit or background history.

“Life can happen to anyone. You’re not guaranteed. I also went through some hardships.”
— Tatiana Zagorovski

Her five-year goal is both halves at once: help as many people as possible become homeowners, and build a legacy for her two teenage sons.

Her parting advice was aimed at Zaneta’s daughter, who is considering the industry — and at anyone else standing at the edge of a career change:

“Don’t be afraid, just learn and take action and everything is possible. And the earlier you start, the better.”
— Tatiana Zagorovski

Connect with Tatiana Zagorovski

Tatiana Zagorovski is the founder of Trio Realty Partners in St. Louis, Missouri — cash home purchases, fix-and-flips, and seller financing. Her number is (314) 804-0777.

🎧 Listen: Castos

Keep listening

Subscribe to Unscripted Small Business for more conversations with founders and operators who share what actually works.