Latest posts
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The AI Animated Product Ad SOP
Melissa Denning’s AI animated product ad workflow: Claude plans, ChatGPT builds stills, Runway animates, Suno scores, CapCut cuts, then a human reviews every frame. Free PDF.
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Melissa Denning of Mom Aid on Inventing a Product From Zero
Melissa Denning, founder of Mom Aid, invented a nursing pad with zero experience, hit a $120,000 machine, and is bootstrapping a postpartum brand to help people.
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The Customer Question Notebook SOP
David Levine’s Customer Question Notebook: log every customer question for 30 days, answer them on the right pages, and fix one automated email. Free PDF.
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David Levine on Old School Service and New School Tools
David Levine gives you three free ways to get found, one automated email to rewrite as your customer, and the 30-day question notebook. AI speeds up broken processes.
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Trust Economy SOP: Win the Buyer and the AI That Recommends You
Bruce Ashford’s eight-step trust audit: reviews, pricing, case studies, about and author pages, an FAQ and schema, so buyers and AI models both trust you. Free PDF.
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Bruce Ashford on the Small Business Flight Plan and the Trust Economy
Bruce Ashford treats a small business like a six-part airplane, then shows how to win the trust of buyers and the AI models that recommend you.
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Peter S. Bergeron on the Second Job Nobody Warned You About
Peter S. Bergeron, author of The Trapped Operator, on the business of running a small business, and how owners get trapped inside what they built.
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Jon Morris: If You Want to Grow, You Have to Budget for It
Fiscal Advocate CEO Jon Morris on the service-firm scorecard (20% profit, 20% growth, 50-60% gross margin), why growth has to be budgeted, what sales setups actually win clients, and when a fractional CFO makes sense.
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Roll Up Your Sleeves: Michael Gerard on 24 Years Building Wildwood Ovens
Michael Gerard imported one pizza oven in 1999, didn’t like it, and started casting his own. How Wildwood Ovens marketed a new category with YouTube, sells to chefs, and reached 32 countries.
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Natalie Yuse on Training the Customer to Be a Good Customer
Natalie Yuse started a Seattle boat detailing company at 19, afraid of water. Why she trains customers, pays surprise bonuses and never waits for perfect.