Latest posts
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Can Doing Good Be Good Business? 4 Founders Answer
Four founders — Luke Mickelson of Sleep in Heavenly Peace, Bruce Ashford of The Ashford Agency, Matt Tyner of Bone Dry Roofing, and accessibility consultant Rebecca Prejean — on whether doing good is actually good business.
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Stop Trying to Please Everyone: Why Focus Wins
Three founders — Paul Pape, Kate Hendrickson, and Bruce Ashford — explain why chasing every customer is the fastest way to reach no one, and how narrowing your focus turns casual buyers into superfans.
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Where Should You NOT Use AI? 6 Founders Draw the Line
Six founders — Meaghan Wall (The Hot Girl CFO), Cecily North (Traveling North Agency), Kate Hendrickson (The Strategy Lane), Thiago Cordeiro (OG Group), Mason MacUmber (BuildWithMM), and Bruce Ashford (The Ashford Agency) — name the places AI backfires for a small business.
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Smart Money Moves Most Small Business Owners Miss
Three founders — Meaghan Wall of the Hot Girl CFO, plus Justin Froeber and Jordan Egbert of Elite Travel Hackers — share the money moves most owners miss: entity discipline and tax-smart credit-card points strategy. A companion to our cash-flow roundup, about the money you actually keep.
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Is the Customer Always Right? 4 Founders Push Back
Four founders — Marc Pitts of DiscountVapePen.com, Matt Tyner of Bone Dry Roofing, Rick Haggerty of Mid 10 Home Improvement, and Cecily North of Traveling North Agency — reject “the customer is always right” and tell you what to put in its place.
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Podcasting for SEO: Doing It Yourself vs. Hiring It Out
If you run a small business and you have been told a podcast could help your SEO, you were told the truth. A genuine expert conversation produces something keyword tools and AI writers simply cannot: a few thousand words of natural, unscripted language packed with the exact questions, jargon, and objections your customers bring to…
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How Should a Small Business Manage Cash Flow? 5 Founders Answer
Cash flow is the question every small business owner wrestles with. Five founders and finance experts from the Unscripted Small Business Podcast — Meaghan Wall, Knight Lancaster, Kate Hendrickson, Cameron Tope, and Marc Pitts — answer how they actually manage it.
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Starting From Zero: How Real Founders Built Small Businesses That Actually Lasted
Founders who started from zero — a YouTube channel built after 15 years of failure, a wedding photographer who ranked on venue-specific SEO, a spa owner since 1987 — share the mindset and decisions that made their businesses real.
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Building a Business You Can Actually Sell: Exit Planning Advice from Founders Who’ve Done It
Every business owner will exit someday. These founders — from exit planners to trades entrepreneurs to executive coaches — share what it actually takes to build something worth exiting, and how to start planning before you think you need to.
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Small Business Marketing That Actually Works: Real Strategies from Founders Who’ve Done It
Founders and consultants from the Unscripted Small Business Podcast on what actually works in small business marketing — from the strategy-first framework to conversations over koozies, and why most marketing fails before it starts.