Latest posts
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Beyond the Truck: Rachel Eisaman on 17 Years of Helping People Actually Survive a Move
Joli Residential founder Rachel Eisaman on move management as project management, why 60% referral business is both a moat and a ceiling, quoting high on purpose, and the 300 hours of packing nobody budgets for.
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Your Marketing Isn’t Broken — Your Process Is: Juliana Weiss-Roessler on the System That Grows Small Businesses
Juliana Weiss-Roessler of WR Digital Marketing on treating marketing as a process instead of a to-do list, why email is the only channel you truly own, the dog-training event that went from 1 conversion to 8, and the customers you already have.
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Zero to Seven Figures in 90 Days — Thiago Cordeiro on Direct Response, VSL Funnels, and Scaling With Affiliates
Thiago Cordeiro (OG Group) went from a $15K first-month loss to seven-figure months in nutraceuticals. He breaks down 40-minute VSL funnels for cold traffic, why AI can’t write your copy alone, and the backend LTV model powering a $20–50M affiliate goal.
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Stop Lighting Marketing Money on Fire: Speed-to-Lead for Property Managers
Cameron Tope returns to talk speed-to-lead, AI-as-delegation, and running a Houston property management company remotely from San Diego — including why $20k/mo in marketing means nothing if no one answers the phone.
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The $100/Hour Rule That Ends $10 Busywork — Louis Swart of Iron Brij
🎙️ Unscripted Small Business Podcast The $100/Hour Rule That Ends $10 Busywork Louis Swart of Iron Brij on why a business a broker once called “worth nothing” later sold for $5M, the SOPs that let him scale to 450 staff, and the post-it note that kills $10 busywork. ▶ Listen to the Episode 🎧 Listen:…
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Build Your Website for the AI, Not the Human: Richard Hickman on Coaching the Coaches
The founder of Piqued Consulting on CRM foundations and speed-to-lead, pricing to cover acquisition, why email is the most underused channel, and building your website so AI cites you.
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The Status Quo Is Your Biggest Competitor — Jorge Chavez on Selling Without Selling
Topaz Sales Consulting’s Jorge Chavez on why the status quo is every seller’s real competitor, why you don’t have to ask for the order, empathetic listening, and closing the gap between sales and marketing.
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Design Your Life on Purpose — Ameera Virani on Habits, Visibility & Wealth
Life-design coach Ameera Virani of The Designed Life on why designing your life is a responsibility, the internal thermostat that pulls founders back, work-life harmony over balance, the time audit, and the fear of being fully seen.
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Julika Novkova on the Human Side of Small Business
Business psychologist Julika Novkova on why rigidity blocks creativity, the freeze response in business, authenticity as alignment, and why ‘without action, business is just having a good idea.’
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George Rivera on Building a Business You Can Step Away From
Founder Dad Tables creator George Rivera on the deathbed sentence that changed everything, why founder dads have a dependency problem (not a time problem), and the playbook that cut his week to 30 hours.