Latest posts
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Guest Readiness SOP: Get Booked on Podcasts Without Needing Oprah
Victoria Bennion has booked experts on podcasts since 2019 and turns away the ones who are not ready. Her seven-step readiness check, from the hold-off gate to counting the host as the first win. Free printable PDF, no email gate.
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Victoria Bennion on Why Podcast Guesting Beats Chasing Oprah
Victoria Bennion has booked experts onto podcasts since 2019. Why the host is often the client, and who should hold off until they have an offer.
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Your biggest competitor is the customer doing nothing
Jorge Chavez has trained sales teams for two decades. Ask a business owner who their competition is and they name a company. He says that is the wrong answer.
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Insider Hire SOP: Staff Your Service From Inside the Building You Already Serve
Leveling the Fields does not recruit outside volunteers to run its programs inside elementary schools. It hires the school’s own teachers and pays them, which puts money in a teacher’s pocket, pre-establishes authority with the kids, and gets classroom-management skill for free. Here is the 6-step SOP for staffing your service from inside the building…
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AI Paste Audit SOP: Know What You Are Giving Away Before You Hit Enter
A public AI tool is two problems at once: a place your unreleased idea gets described, and a record someone else may later be entitled to read. IP attorney Richard Gearhart of Gearhart Law lays out both on the Unscripted Small Business podcast. Here is the six-step paste audit you can run this week.
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AI Cannot Be Your Author, and It Cannot Be Your Inventor Either
Richard Gearhart of Gearhart Law on what copyright, patents and trade secrets still protect once AI is in your workflow, and what quietly stops protecting you.
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Why a 5% Close-Rate Lift Beats 20% More Leads
Alex Radetic of Nuvo Agency on why a five percent close-rate lift beats twenty percent more leads, publishing price ranges, and fixing your Yelp reviews.
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Founder’s Prenup SOP: Have the Hard Conversation Before You Sign
A downloaded operating agreement that was not one nearly cost a founder $50,000. Six steps to settle with a co-founder before any paperwork exists.
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He Downloaded an Operating Agreement Off the Internet. It Wasn’t One.
Phil Crowley’s client downloaded an operating agreement off the internet. It was not one, and it nearly cost him $50,000 and his vodka distillery.
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Stop Boosting Posts: What a Clinic Marketer Fixes First
Isaac Justesen has spent five years marketing physical therapy and chiropractic clinics. His first two fixes cost almost nothing, and almost every small business has both of them broken.