Latest posts
-
Stop Trying to Please Everyone: Why Focus Wins
Three founders — Paul Pape, Kate Hendrickson, and Bruce Ashford — explain why chasing every customer is the fastest way to reach no one, and how narrowing your focus turns casual buyers into superfans.
-
Where Should You NOT Use AI? 6 Founders Draw the Line
Six founders — Meaghan Wall (The Hot Girl CFO), Cecily North (Traveling North Agency), Kate Hendrickson (The Strategy Lane), Thiago Cordeiro (OG Group), Mason MacUmber (BuildWithMM), and Bruce Ashford (The Ashford Agency) — name the places AI backfires for a small business.
-
Smart Money Moves Most Small Business Owners Miss
Three founders — Meaghan Wall of the Hot Girl CFO, plus Justin Froeber and Jordan Egbert of Elite Travel Hackers — share the money moves most owners miss: entity discipline and tax-smart credit-card points strategy. A companion to our cash-flow roundup, about the money you actually keep.
-
Is the Customer Always Right? 4 Founders Push Back
Four founders — Marc Pitts of DiscountVapePen.com, Matt Tyner of Bone Dry Roofing, Rick Haggerty of Mid 10 Home Improvement, and Cecily North of Traveling North Agency — reject “the customer is always right” and tell you what to put in its place.
-
Podcasting for SEO: Doing It Yourself vs. Hiring It Out
If you run a small business and you have been told a podcast could help your SEO, you were told the truth. A genuine expert conversation produces something keyword tools and AI writers simply cannot: a few thousand words of natural, unscripted language packed with the exact questions, jargon, and objections your customers bring to…
-
Jessica Malnik on Remote Work, AI & Beating Commodity Content
Remote-work and product-marketing expert Jessica Malnik on why hybrid is the hardest model, who maintains your vibe-coded tools once their builder leaves, and how “information gain” beats AI’s 1,000x copycat content.
-
How Should a Small Business Manage Cash Flow? 5 Founders Answer
Cash flow is the question every small business owner wrestles with. Five founders and finance experts from the Unscripted Small Business Podcast — Meaghan Wall, Knight Lancaster, Kate Hendrickson, Cameron Tope, and Marc Pitts — answer how they actually manage it.
-
Mark Pearson on Getting Found, Chosen, and Paid by AI Agents — Agentic Commerce Comes to Small Business
AI consultant Mark Pearson breaks down agentic commerce and AEO for small business — how AI agents now have a wallet, why backlinks still matter, and how to get found, chosen, and paid by AI. Includes a free ebook, slide deck, and SOP download.
-
Brad Poulos on Building SMBs That Run Without You — Barbados Tests, Bulldozer Parents, and the Delegation Mindset
Toronto Metropolitan University entrepreneurship professor Brad Poulos shares what 15 years teaching lean startup, managing teams, and consulting $5–50M businesses has taught him about building companies that actually run without you.
-
Paul Pape: How Gamifying Business Makes Entrepreneurs Finally Get It
What if the reason your clients can’t understand your process is that you’re explaining it wrong — not because they’re incapable, but because the format itself is the problem? Paul Pape, barkeep and game master at Gamify Business, converts business strategy into role-playing game mechanics — and in this episode, he makes a compelling case…