Latest posts
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Matt Tyner on Why Marketing Makes the Promise and Operations Keeps It
Bone Dry Roofing CMO Matt Tyner on the only constant in 15 years of marketing, why home services over-rotated to digital, and a week-one action list to start building trust in your market.
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Cecily North on Building a Travel Agency — and Why AI Can’t Replace a Human Agent
Traveling North Agency founder Cecily North on the question that launched her business, why friends and family make the worst first clients, and the one thing ChatGPT can’t do when your trip falls apart.
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Can Doing Good Be Good Business? 4 Founders Answer
Four founders — Luke Mickelson of Sleep in Heavenly Peace, Bruce Ashford of The Ashford Agency, Matt Tyner of Bone Dry Roofing, and accessibility consultant Rebecca Prejean — on whether doing good is actually good business.
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Stop Trying to Please Everyone: Why Focus Wins
Three founders — Paul Pape, Kate Hendrickson, and Bruce Ashford — explain why chasing every customer is the fastest way to reach no one, and how narrowing your focus turns casual buyers into superfans.
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Where Should You NOT Use AI? 6 Founders Draw the Line
Six founders — Meaghan Wall (The Hot Girl CFO), Cecily North (Traveling North Agency), Kate Hendrickson (The Strategy Lane), Thiago Cordeiro (OG Group), Mason MacUmber (BuildWithMM), and Bruce Ashford (The Ashford Agency) — name the places AI backfires for a small business.
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Smart Money Moves Most Small Business Owners Miss
Three founders — Meaghan Wall of the Hot Girl CFO, plus Justin Froeber and Jordan Egbert of Elite Travel Hackers — share the money moves most owners miss: entity discipline and tax-smart credit-card points strategy. A companion to our cash-flow roundup, about the money you actually keep.
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Is the Customer Always Right? 4 Founders Push Back
Four founders — Marc Pitts of DiscountVapePen.com, Matt Tyner of Bone Dry Roofing, Rick Heagarty of Mid 10 Home Improvement, and Cecily North of Traveling North Agency — reject “the customer is always right” and tell you what to put in its place.
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Podcasting for SEO: Doing It Yourself vs. Hiring It Out
If you run a small business and you have been told a podcast could help your SEO, you were told the truth. A genuine expert conversation produces something keyword tools and AI writers simply cannot: a few thousand words of natural, unscripted language packed with the exact questions, jargon, and objections your customers bring to…
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Jessica Malnik on Remote Work, AI & Beating Commodity Content
Remote-work and product-marketing expert Jessica Malnik on why hybrid is the hardest model, who maintains your vibe-coded tools once their builder leaves, and how “information gain” beats AI’s 1,000x copycat content.
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How Should a Small Business Manage Cash Flow? 5 Founders Answer
Cash flow is the question every small business owner wrestles with. Five founders and finance experts from the Unscripted Small Business Podcast — Meaghan Wall, Knight Lancaster, Kate Hendrickson, Cameron Tope, and Marc Pitts — answer how they actually manage it.