The Unscripted Small Business Podcast
Ditch the Script. Find the Value.
Off-the-cuff, honest interviews with small business owners and the experts who serve them. No rehearsed talking points — just real founders talking through the wins, the scars, and the decisions that actually moved the needle.
Browse Episodes →Be a GuestWhy we made this show
Most business advice is polished, scripted, and forgettable. We wanted the opposite. Every episode is an unscripted conversation — our hosts get comfortable, get curious, and let the guest take them somewhere real. We never know exactly where a conversation will go, and that’s the point: the most useful insight usually shows up when nobody’s reading from a slide.
What you’ll get from every episode
No fluff, no infomercials. Practical takeaways you can actually use.
Real Founders
Owners and operators who’ve done the thing — not gurus selling a course. Their lessons come with receipts.
Unscripted Conversations
Expert hosts who explore instead of interrogate, so guests open up about the parts most interviews skip.
Actionable Insight
Concrete moves you can apply this week — on marketing, operations, hiring, pricing, and growth.
The Human Side
Burnout, doubt, delegation, and the personal cost of building something. The stuff that doesn’t make the highlight reel.
What we talk about
Across dozens of industries — trades, e-commerce, agencies, SaaS, creative, and more.
Who’s behind the mic
The show is part of the Unscripted Podcast Network, founded by SEO consultant and serial small-business builder Jeremy Rivera, and powered by a growing bench of expert hosts who each bring their own lens to the conversation.
It’s produced the same way we help clients build authority at SEO Arcade — turning real conversations into content, links, and visibility that actually compounds.
Come on the show →🎧 Recent Episodes
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Selling a Pool Is Harder Than Selling Mascara
Sherri Langburt of BabbleBoxx on influencer marketing for small business — creator fit, campaign readiness, the channels nobody…
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The Clarity One-Pager SOP: Map It Before You Build It
Dr. Julika Novkova’s pre-building step: put the role of every asset, the client journey, and what you are…
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AI Guardrails SOP: Write Down What Your AI May Never Say
A free, do-this-today SOP from James Ernst of Core Order: capture your red lines in discovery, write them…
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Fix the Workflow First: James Ernst on AI That Actually Sticks in a Small Business
James Ernst of Core Order on why most businesses buy AI backwards, where homebrew beats off-the-shelf, and how…
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You Can’t Argue People Out of Fear — John David Graham on Building Good Samaritan Home
Homeless at 53, John David Graham founded a nonprofit that now runs 19 houses and has helped 2,500…
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Are You Writing for a Lion or an Otter? Cari McGee on Personality-Typed Marketing
Twenty years in real estate: the parking-lot photo that outperformed everything else she’s posted, why she only refers…
Have a story worth telling?
We’re always looking for small business owners and experts with hard-won lessons to share. If that’s you, let’s talk.
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