The Unscripted Small Business Podcast
Ditch the Script. Find the Value.
Off-the-cuff, honest interviews with small business owners and the experts who serve them. No rehearsed talking points — just real founders talking through the wins, the scars, and the decisions that actually moved the needle.
Browse Episodes →Be a GuestWhy we made this show
Most business advice is polished, scripted, and forgettable. We wanted the opposite. Every episode is an unscripted conversation — our hosts get comfortable, get curious, and let the guest take them somewhere real. We never know exactly where a conversation will go, and that’s the point: the most useful insight usually shows up when nobody’s reading from a slide.
What you’ll get from every episode
No fluff, no infomercials. Practical takeaways you can actually use.
Real Founders
Owners and operators who’ve done the thing — not gurus selling a course. Their lessons come with receipts.
Unscripted Conversations
Expert hosts who explore instead of interrogate, so guests open up about the parts most interviews skip.
Actionable Insight
Concrete moves you can apply this week — on marketing, operations, hiring, pricing, and growth.
The Human Side
Burnout, doubt, delegation, and the personal cost of building something. The stuff that doesn’t make the highlight reel.
What we talk about
Across dozens of industries — trades, e-commerce, agencies, SaaS, creative, and more.
Who’s behind the mic
The show is part of the Unscripted Podcast Network, founded by SEO consultant and serial small-business builder Jeremy Rivera, and powered by a growing bench of expert hosts who each bring their own lens to the conversation.
It’s produced the same way we help clients build authority at SEO Arcade — turning real conversations into content, links, and visibility that actually compounds.
Come on the show →🎧 Recent Episodes
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Peter S. Bergeron on the Second Job Nobody Warned You About
Peter S. Bergeron, author of The Trapped Operator, on the business of running a small business, and how…
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Jon Morris: If You Want to Grow, You Have to Budget for It
Fiscal Advocate CEO Jon Morris on the service-firm scorecard (20% profit, 20% growth, 50-60% gross margin), why growth…
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Roll Up Your Sleeves: Michael Gerard on 24 Years Building Wildwood Ovens
Michael Gerard imported one pizza oven in 1999, didn’t like it, and started casting his own. How Wildwood…
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Natalie Yuse on Training the Customer to Be a Good Customer
Natalie Yuse started a Seattle boat detailing company at 19, afraid of water. Why she trains customers, pays…
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Guest Readiness SOP: Get Booked on Podcasts Without Needing Oprah
Victoria Bennion has booked experts on podcasts since 2019 and turns away the ones who are not ready.…
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Victoria Bennion on Why Podcast Guesting Beats Chasing Oprah
Victoria Bennion has booked experts onto podcasts since 2019. Why the host is often the client, and who…
Have a story worth telling?
We’re always looking for small business owners and experts with hard-won lessons to share. If that’s you, let’s talk.
Apply to Be a Guest →📬 Subscribe to the Newsletter — the best insights from our interviews, in your inbox