Latest posts
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Karen Aucoin: Your Competitors Should Be Friends
Karen Aucoin of JoBelle Bell and Studio 131 on why most people quit when it gets hard, and why every competitor should be in your corner.
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Jessica Malnik On Why Hybrid Work Is The Hardest
The Remote Work Tribe’s Jessica Malnik argues hybrid combines the hard parts of both models – and explains what commodity content has to do with it.
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Kate Hendrickson Markets Through Conversations
The Strategy Lane’s Kate Hendrickson would rather have lunch with you than run a campaign – and she has the pipeline to justify it.
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Gil Vaisman Wants To Be Useless In His Own Business
GoADU’s Gil Vaisman on hiring right, refusing to micromanage, and the goal that sounds insulting until you understand it – being useless.
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Matt Tyner: A Promise You Cannot Keep Is Garbage
Bone Dry Roofing’s Matt Tyner on why lead volume means nothing if you break the promise, and how the industry over-rotated to digital.
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Cash Flow Is Queen: Meaghan Wall On The Money
Meaghan Wall of Hot Girl CFO on why cash flow outranks revenue, and the commingling mistake that makes your LLC legally indefensible.
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Influencer Pre-Flight SOP: Fix Your Site Before the Creator Posts
Sherri Langburt’s six-check pre-flight for influencer campaigns: criteria, inventory, geos, landing pages, promo consistency and the search result — everything you verify before a creator posts. Free printable PDF, no email gate.
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Selling a Pool Is Harder Than Selling Mascara
Sherri Langburt of BabbleBoxx on influencer marketing for small business — creator fit, campaign readiness, the channels nobody books, and why AI cannot replace the human.
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The Clarity One-Pager SOP: Map It Before You Build It
Dr. Julika Novkova’s pre-building step: put the role of every asset, the client journey, and what you are NOT on a single page before you build, rebuild, or automate anything.
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AI Guardrails SOP: Write Down What Your AI May Never Say
A free, do-this-today SOP from James Ernst of Core Order: capture your red lines in discovery, write them into an instruction file the system reads every time, and add a second agent whose only job is checking the output against them.