Latest posts
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Where Should You NOT Use AI? 6 Founders Draw the Line
Six founders — Meaghan Wall (The Hot Girl CFO), Cecily North (Traveling North Agency), Kate Hendrickson (The Strategy Lane), Thiago Cordeiro (OG Group), Mason MacUmber (BuildWithMM), and Bruce Ashford (The Ashford Agency) — name the places AI backfires for a small business.
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Smart Money Moves Most Small Business Owners Miss
Three founders — Meaghan Wall of the Hot Girl CFO, plus Justin Froeber and Jordan Egbert of Elite Travel Hackers — share the money moves most owners miss: entity discipline and tax-smart credit-card points strategy. A companion to our cash-flow roundup, about the money you actually keep.
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Is the Customer Always Right? 4 Founders Push Back
Four founders — Marc Pitts of DiscountVapePen.com, Matt Tyner of Bone Dry Roofing, Rick Haggerty of Mid 10 Home Improvement, and Cecily North of Traveling North Agency — reject “the customer is always right” and tell you what to put in its place.
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Podcasting for SEO: Doing It Yourself vs. Hiring It Out
If you run a small business and you have been told a podcast could help your SEO, you were told the truth. A genuine expert conversation produces something keyword tools and AI writers simply cannot: a few thousand words of natural, unscripted language packed with the exact questions, jargon, and objections your customers bring to…
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How Should a Small Business Manage Cash Flow? 5 Founders Answer
Cash flow is the question every small business owner wrestles with. Five founders and finance experts from the Unscripted Small Business Podcast — Meaghan Wall, Knight Lancaster, Kate Hendrickson, Cameron Tope, and Marc Pitts — answer how they actually manage it.
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Starting From Zero: How Real Founders Built Small Businesses That Actually Lasted
Founders who started from zero — a YouTube channel built after 15 years of failure, a wedding photographer who ranked on venue-specific SEO, a spa owner since 1987 — share the mindset and decisions that made their businesses real.
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Building a Business You Can Actually Sell: Exit Planning Advice from Founders Who’ve Done It
Every business owner will exit someday. These founders — from exit planners to trades entrepreneurs to executive coaches — share what it actually takes to build something worth exiting, and how to start planning before you think you need to.
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Small Business Marketing That Actually Works: Real Strategies from Founders Who’ve Done It
Founders and consultants from the Unscripted Small Business Podcast on what actually works in small business marketing — from the strategy-first framework to conversations over koozies, and why most marketing fails before it starts.
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AI & Small Business: What Real Founders Are Actually Doing (And What They’re Warning Against)
9 small business owners and founders share unscripted takes on AI — from the dispatcher mindset to the soul problem, from using AI to differentiate from AI, to why human-written content still wins rankings.
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Strategy First: Why Small Business Marketing Fails Without Foundation
Sara Nay has spent 15 years at Duct Tape Marketing, rising from intern to CEO. In this episode she breaks down why strategy has to come before tactics, how to structure content for AI-driven search, the customer journey framework every SMB marketer should know, and why co-marketing is the most underused strategy in small business.