Latest posts
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AI Paste Audit SOP: Know What You Are Giving Away Before You Hit Enter
A public AI tool is two problems at once: a place your unreleased idea gets described, and a record someone else may later be entitled to read. IP attorney Richard Gearhart of Gearhart Law lays out both on the Unscripted Small Business podcast. Here is the six-step paste audit you can run this week.
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AI Cannot Be Your Author, and It Cannot Be Your Inventor Either
Richard Gearhart of Gearhart Law on what copyright, patents and trade secrets still protect once AI is in your workflow, and what quietly stops protecting you.
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Why a 5% Close-Rate Lift Beats 20% More Leads
Alex Radetic of Nuvo Agency on why a five percent close-rate lift beats twenty percent more leads, publishing price ranges, and fixing your Yelp reviews.
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Founder’s Prenup SOP: Have the Hard Conversation Before You Sign
A downloaded operating agreement that was not one nearly cost a founder $50,000. Six steps to settle with a co-founder before any paperwork exists.
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He Downloaded an Operating Agreement Off the Internet. It Wasn’t One.
Phil Crowley’s client downloaded an operating agreement off the internet. It was not one, and it nearly cost him $50,000 and his vodka distillery.
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Stop Boosting Posts: What a Clinic Marketer Fixes First
Isaac Justesen has spent five years marketing physical therapy and chiropractic clinics. His first two fixes cost almost nothing, and almost every small business has both of them broken.
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The 1% Rollout SOP: Stop Swinging for the Fences With AI
Brett Schklar’s Moneyball play for small business AI: get every person 1% better each week instead of taking one big swing. Six steps, a printable PDF, no email gate.
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Brett Schklar: AI Is Not Taking Your Job. It Is Taking Your Tasks.
Brett Schklar has asked 1,800 CEOs how AI adoption is really going. On IQ versus AIQ, why 95% of pilots fail, and the 1% a week Moneyball fix.
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Mark Pearson On Getting Cited By AI Agents
Agent Buyable AI’s Mark Pearson on agents crawling the web on your behalf, and why more citations mean more machine-made recommendations.
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Cecily North: Treat The Side Thing Like A Business
Traveling North’s Cecily North took three years to treat her agency like a business. Since then it has exploded. What changed in year three.