Latest posts
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Growth Is Not an Accident: Rich M. Smith on Emotional Buying, CEO-Speak and AI Search
Rich M. Smith, CMO of seven companies and AIG Bank’s CMO in 2008, on why customers buy on emotion, how to talk to a CEO about marketing, and what AI answers say about you.
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Neil Thubron on Getting Your Name Out of Every Box
Neil Thubron, executive coach and Whiteboard Value Selling trainer, on pulling the founder out of every role, selling outcomes, and why intent decides the sale.
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The AI Animated Product Ad SOP
Melissa Denning’s AI animated product ad workflow: Claude plans, ChatGPT builds stills, Runway animates, Suno scores, CapCut cuts, then a human reviews every frame. Free PDF.
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Melissa Denning of Mom Aid on Inventing a Product From Zero
Melissa Denning, founder of Mom Aid, invented a nursing pad with zero experience, hit a $120,000 machine, and is bootstrapping a postpartum brand to help people.
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The Customer Question Notebook SOP
David Levine’s Customer Question Notebook: log every customer question for 30 days, answer them on the right pages, and fix one automated email. Free PDF.
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David Levine on Old School Service and New School Tools
David Levine gives you three free ways to get found, one automated email to rewrite as your customer, and the 30-day question notebook. AI speeds up broken processes.
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Trust Economy SOP: Win the Buyer and the AI That Recommends You
Bruce Ashford’s eight-step trust audit: reviews, pricing, case studies, about and author pages, an FAQ and schema, so buyers and AI models both trust you. Free PDF.
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Bruce Ashford on the Small Business Flight Plan and the Trust Economy
Bruce Ashford treats a small business like a six-part airplane, then shows how to win the trust of buyers and the AI models that recommend you.
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Peter S. Bergeron on the Second Job Nobody Warned You About
Peter S. Bergeron, author of The Trapped Operator, on the business of running a small business, and how owners get trapped inside what they built.
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Jon Morris: If You Want to Grow, You Have to Budget for It
Fiscal Advocate CEO Jon Morris on the service-firm scorecard (20% profit, 20% growth, 50-60% gross margin), why growth has to be budgeted, what sales setups actually win clients, and when a fractional CFO makes sense.