Latest posts
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Jessica Malnik On Why Hybrid Work Is The Hardest
The Remote Work Tribe’s Jessica Malnik argues hybrid combines the hard parts of both models – and explains what commodity content has to do with it.
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Kate Hendrickson Markets Through Conversations
The Strategy Lane’s Kate Hendrickson would rather have lunch with you than run a campaign – and she has the pipeline to justify it.
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Gil Vaisman Wants To Be Useless In His Own Business
GoADU’s Gil Vaisman on hiring right, refusing to micromanage, and the goal that sounds insulting until you understand it – being useless.
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Matt Tyner: A Promise You Cannot Keep Is Garbage
Bone Dry Roofing’s Matt Tyner on why lead volume means nothing if you break the promise, and how the industry over-rotated to digital.
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Cash Flow Is Queen: Meaghan Wall On The Money
Meaghan Wall of Hot Girl CFO on why cash flow outranks revenue, and the commingling mistake that makes your LLC legally indefensible.
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Influencer Pre-Flight SOP: Fix Your Site Before the Creator Posts
Sherri Langburt’s six-check pre-flight for influencer campaigns: criteria, inventory, geos, landing pages, promo consistency and the search result — everything you verify before a creator posts. Free printable PDF, no email gate.
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Selling a Pool Is Harder Than Selling Mascara
Sherri Langburt of BabbleBoxx on influencer marketing for small business — creator fit, campaign readiness, the channels nobody books, and why AI cannot replace the human.
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The Clarity One-Pager SOP: Map It Before You Build It
Dr. Julika Novkova’s pre-building step: put the role of every asset, the client journey, and what you are NOT on a single page before you build, rebuild, or automate anything.
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AI Guardrails SOP: Write Down What Your AI May Never Say
A free, do-this-today SOP from James Ernst of Core Order: capture your red lines in discovery, write them into an instruction file the system reads every time, and add a second agent whose only job is checking the output against them.
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Fix the Workflow First: James Ernst on AI That Actually Sticks in a Small Business
James Ernst of Core Order on why most businesses buy AI backwards, where homebrew beats off-the-shelf, and how to give reclaimed time back to your people instead of cutting headcount.