Latest posts
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Victoria Bennion on Why Podcast Guesting Beats Chasing Oprah
Victoria Bennion has booked experts onto podcasts since 2019. Why the host is often the client, and who should hold off until they have an offer.
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Your biggest competitor is the customer doing nothing
Jorge Chavez has trained sales teams for two decades. Ask a business owner who their competition is and they name a company. He says that is the wrong answer.
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AI Cannot Be Your Author, and It Cannot Be Your Inventor Either
Richard Gearhart of Gearhart Law on what copyright, patents and trade secrets still protect once AI is in your workflow, and what quietly stops protecting you.
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Why a 5% Close-Rate Lift Beats 20% More Leads
Alex Radetic of Nuvo Agency on why a five percent close-rate lift beats twenty percent more leads, publishing price ranges, and fixing your Yelp reviews.
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He Downloaded an Operating Agreement Off the Internet. It Wasn’t One.
Phil Crowley’s client downloaded an operating agreement off the internet. It was not one, and it nearly cost him $50,000 and his vodka distillery.
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Stop Boosting Posts: What a Clinic Marketer Fixes First
Isaac Justesen has spent five years marketing physical therapy and chiropractic clinics. His first two fixes cost almost nothing, and almost every small business has both of them broken.
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Brett Schklar: AI Is Not Taking Your Job. It Is Taking Your Tasks.
Brett Schklar has asked 1,800 CEOs how AI adoption is really going. On IQ versus AIQ, why 95% of pilots fail, and the 1% a week Moneyball fix.
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Mark Pearson On Getting Cited By AI Agents
Agent Buyable AI’s Mark Pearson on agents crawling the web on your behalf, and why more citations mean more machine-made recommendations.
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Cecily North: Treat The Side Thing Like A Business
Traveling North’s Cecily North took three years to treat her agency like a business. Since then it has exploded. What changed in year three.
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Ameera Virani: Designing Your Life Is Your Job
The Designed Life’s Ameera Virani on treating life design as a responsibility rather than a luxury – and the deathbed test for your calendar.